10 Elements Of A Successful Website Homepage

The homepage is the heart of any website. When carrying out any SEO strategy, it’s always best to start with the homepage. Being the front door of your site, you need to make sure that it creates a good impression on the reader. Always remember that you have got less than 20 seconds to grab the attention of your visitors when they open your site. You should, therefore, make the most out of those few seconds. Here are the ten must-have elements that a successful website homepage should have.

1. The Headline

Your headline should be catchy, creative and should tell your visitors all they need to know about your website. Avoid fluff, make sure that it’s also clear, simple and straight to the point.

2. The Sub-Headlines

Sub-headlines should provide descriptions of what you are offering. They should be self-explanatory because most people often don’t have the time to read the entire post. The sub-headlines should be designed in a way that will entice the reader to continue reading.

3. Intuitive Navigation

If you don’t want to lose your visitors, give your clients a clear path to your website from the homepage. Ensure that your navigation is simple, enabling them to find what they are looking for easily.

4. Your Contact Information

In most cases, nearly half of your website visitors want your contact information. If this information isn’t available, then they are most likely to leave. It’s advisable to place your contacts at the bottom or even at the top.

5. Website Design and Layout

Your homepage needs to be appealing to your audience. Remember, your homepage speaks a lot about what you are offering. Make sure the homepage is divided into several clear sections and don’t forget that quality web design is key to build trust.

6. Visual Content

Don’t just focus on text-related content. Don’t forget that a picture speaks a thousand words. Make sure the images and videos are clear and audible so that your audience understands your information easily.

7. Call To Action

In the case that a visitor likes what is on your homepage, there should be Call To Action widgets to help your visitors pick the right action. Examples of Call To Actions include; Sign Up, Follow Us, Book Now amongst others.

8. Reviews, Success Stories, and Awards

There is nothing that is as effective in winning the trust of your clients other than providing them with reviews, success stories and awards. It proves that you are a trustworthy company/business/organization.

9. Benefits

Even if your clients know the benefits of that product or service, you are selling. You need to help them understand that they are making the right decision. You can also provide resources that provide more information regarding what you are offering.

10. Social Media Presence

In case your visitor wants to contact or share his/her views with you on social media, then you should make this possible. Ensure that your homepage has social media widgets and place them strategically.

The above elements are a must-have to ensure the success of your website. Make sure that your web design is appealing to your visitors. Also, ensure that your site is also optimized for mobile. Not only will this make your website visitors browsing experience fantastic. It’s an excellent SEO strategy.


Small Business Website – Do Small Businesses Really Need This?

As against popular advice, a business website is not always what every company needs. Some business owners do not need websites because their businesses are at levels where growth is not welcomed.

Some businesses are not interested in expanding, and some business owners do not feel they have what it takes to handle more profit. In simple words, if you are not interested in expanding your business, a good quality website is not for you. You can decide to ignore the popular advice.

However, if you are searching for innovative and success-assured ways to improve your business, a website is not a choice for you, it is more of a necessity. Keep in mind that not just any website is needed, rather, a quality one is. Having a bad website is no better than having none.

Interestingly, 71% of small-scale businesses have websites, 79% of these small businesses have mobile-friendly websites, and 91% of business owners without websites say they will invest in one before 2018 rolls to an end. – A survey by Clutch.co.

If you are sitting on the fence and are majorly undecided as to whether a website is right for you, these five reasons may help you decide.

A Quality Website Is Vital to Small Businesses – 5 Reasons!

Increase in customers

Times.com revealed that the internet is used by more than 3 billion people. Having an internet address means that your business is open for viewing to these people. This also means that people who are curious about your services can satisfy this curiosity from the comfort of their homes.

The internet is such a small village that people stumble upon sites they did not plan to. So, apart from people with the pre-planned aim to visit your website, there is a nice bonus of the probability of people stumbling upon your site as well! You now have the choice to cut down partially or fully on the amount you spend on brochures. The internet does that job easier and faster.

Business value and reputation

These days, businesses of high standards will not partner with businesses they feel have no prospects or future. One of the first questions you will be asked as a business owner is about your website address. Having a website is also an added advantage to increase your chance of securing a business loan – reputation! Look at it this way: a website is an investment. Any business owner who makes such an investment must be pretty serious about their business. That is the mindset to acquire prospective clients and partners.

Nonstop service

The great thing about having a quality website is that it has endless possibilities that spice up business functionalities. With a website, you can have an auto-reply bot that replies customers’ inquiries, complaints, and whatnots. This is a great way to get feedback from your customers as well! All these can happen while you are not even online. Customers are able to place orders and are able to leave reviews of your products and services thereby encouraging others to patronize you.

Marketing at its best

The internet remains the best way to market. Perhaps you have heard of digital marketing? Digital [online] marketing includes affiliate marketing, PPC advertisements, just to mention a few – all done via the internet at low cost. These are methods through which you can publicize your business through your website. With the help of links, you can inform people about and direct people to your website.

Introduction of new ideas

You are most likely not the only person with a business website that offers the services you do. This means that there are ideas which they have that you do not. With a friendly-visit to other people’s websites, you can gain ideas that can help your business grow. You will also be helping people who want to use your ideas to grow their businesses.

The great thing is that this alone can open doors to other income for you. Not only will you have a means of communicating your views and ideas, you will also be making money from it.

The advantages of having a website spread far beyond these five. However, these alone are reasons you should get your business a website now. There are a whole lot of opportunities available for small businesses. Quite a number of opportunities exist for small businesses. And with a website, you can get them quite easily.


7 Proven Elements That Make a Local Business Website

Every business set off with an idea, a thought, and an action to make an effective utilization of a business idea. To mount a hill, strength is needed as well as a website needs visitors and visitors also require websites to access their needs. Effective and efficient local business website is a core strength that makes every successful website; increase prospective visitors and build authority for massive conversions.

However, a local business website varies in regards to the purpose in which each website was built to attain and how fast to meet up the set goals. Whether you are in need of a local business website or already operating one, there are some elements a website must have so to convert visitors to customers and customers to sales.

Enhance your local business website today with these 7 proven elements that work!

7 Basic Elements That any Local Business Website must consider


1. Short and Simple Website Address

The part of fish hook pin tactics of the longer your hook pin, the higher your chances of catching fish does work here but the sharper and targeted your hook pin is, the higher your chances of catching fish. Always try to keep the focus on a unique way to make your business website address short and simple which an average prospective customer will easily remember.

Short website addresses are more easily to get ranked on Search Engines especially on Google compares to the acronyms and abbreviated address. Also, always ensure that you choose and register your proposed local business website with one of the popular extensions; .com, .co.uk, .com.au and etc.

2. Responsive Design and Layouts

An average time a prospective customer expected your business website to load up is just 3 seconds, anything above that is simply a turnoff. Your website design and layouts play a vital role in presenting your brand image in a colourful way to the prospective visitors. Local business website deserves a professional handling so to ensure brand authority building and set your business up for massive conversions.

3. Effective Navigation

Almost all prospective customers have one or two schedules for their time and will not feel comfortable navigating through all the pages and products on your local business website. You need to provide a reliable and effective search tool on your website which will easily show and reflect whatever they’re searching for in no time.

4. Search Engine Optimization

SEO is one of the significant determinants of a website’s presence or disappearance. Every business owner talks about SEO but unfortunately, it’s a few of business owners that have the proper and underlying knowledge of SEO works. The same condition applies to website designers, always ensure that you hire a professional website designer who doesn’t only rely on Yoast SEO plugin for your website optimization but also possess the hidden hacks to get your website optimized in a short period of time.

5. Mobile Friendly

With the recent research which shows that over 37% of people own a smartphone worldwide, every local business website must make mobile-friendly design an obligation for their business success. Today, if you really want to sporadically elevate your profit margin and experience more conversions, your local business website must be responsive and mobile-friendly.

6. Social Networks connectivity

Social media presence is a must for every business that is striving to get noticed online today. Majority of prospective customers verify business website through social media and will be more pleased to transact with a company that has a solid social media presence compares to those businesses with none. Now business profile on social media networks like Facebook, Twitter and Instagram are as crucial as hosting your website. Ensure your local business website is properly integrated with social media networks so your prospective customers could easily get in touch with you.

7. Efficient Security

There are several hackers on the Internet who strive endlessly to hijack any website which wasn’t built on a solid security and you could understand what this may cause your business goals. A custom, strong and a professionally built business website is your best bet for an effective and excellent security strength.

To get your local business website lives long online, you need to hire a professional website designer who has an in-depth and underlying knowledge of the elements that make a local business website prospers online.

From representing your business goals in the designs and images, approach your website from a business point of view, understanding who your targeted audience is, what designs and images prospective visitors would emotionally connect with.

Business websites are categorized into two: one which attracts persuades and connects with customers and the ones that are filled up with flashy and clumsy designs.