10 Ways You Can Improve Your Small Business SEO

Running a small business becomes difficult due to factors such as lack of funds, marketing challenges or uncertainties in the market. As an owner of a small business, you can use SEO (Search Engine Optimization) to improve your marketing efforts. SEO is a crucial aspect of web design since it helps drive traffic to a website based on keywords you use. Explained below are the ten ways you can use SEO to get loyalty of local customers.

1. Hosting Local Events

Local events help small businesses like yours build a large customer base. When your business hosts an event locally, press releases will list its name and contact information. With your contact information availed to the public, you are likely to get more customers.

2. Promote Your Social Media Profiles

Nowadays, content from social networking sites such as Facebook and Twitter appear in the search results. You should have several social media profiles for your small business to increase your visibility on the search engines. Don’t forget to post regularly and promote your posts for them to reach a larger audience.

3. Have a Blog for Posting Local Content

Besides owning a website for your business, you should have a blog for the business. Use the blog to post articles, pictures or videos about things happening in your locality. The blog can be on one of the pages of your website.

4. Improve the Structure of Your Website

Good web design helps to increase the product impressions a website gets. Structure the URL of your website in a way that it mentions your location, business category and products or services that you sell. The onsite content also needs to have this information.

5. Use a Clever Keyword Strategy

Since Google’s search engine algorithms frequently change, you need a clever keyword strategy to keep your site on the top search results. Avoid spammy link-building and keyword stuffing practices. Your onsite content should have a specific number of keywords for search engines to index your site effectively.

6. Focus on Search Engine Marketing

Through search engine marketing (SEM), you can monitor how people click your search results. Note that Google usually lowers the page ranks of links that don’t receive any clicks. Try combining different meta descriptions to see if they can attract more clicks.

7. Maintain an Active Online Presence

Consumers like using the phrase ‘near me‘ (i.e ‘SEO near me‘) when searching for services or products online. The consumers also prefer businesses that are active most of the time. Try to keep your online presence active to attend to such consumers.

8. Focus on Local Inbound Links

You should reach out to local bloggers or media outlets and ask them to include links to your website and social media profiles on their posts. The local inbound links can help drive traffic to your site. Your products or services may also get more impressions.

9. Share Your Web Address… Always

When publishing your onsite content, always remember to mention the address of your business. Don’t paste the address all over your site. Your business listings online should also be consistent and accurate.

10. Have an Open Mind

Limiting yourself to traditional SEO strategies won’t improve your page rankings. Always be on the lookout for the latest SEO strategies that large businesses are using. Develop a curiosity for learning more about improving your page rankings, website traffic and product impressions.

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Small Business Website – Do Small Businesses Really Need This?

As against popular advice, a business website is not always what every company needs. Some business owners do not need websites because their businesses are at levels where growth is not welcomed.

Some businesses are not interested in expanding, and some business owners do not feel they have what it takes to handle more profit. In simple words, if you are not interested in expanding your business, a good quality website is not for you. You can decide to ignore the popular advice.

However, if you are searching for innovative and success-assured ways to improve your business, a website is not a choice for you, it is more of a necessity. Keep in mind that not just any website is needed, rather, a quality one is. Having a bad website is no better than having none.

Interestingly, 71% of small-scale businesses have websites, 79% of these small businesses have mobile-friendly websites, and 91% of business owners without websites say they will invest in one before 2018 rolls to an end. – A survey by Clutch.co.

If you are sitting on the fence and are majorly undecided as to whether a website is right for you, these five reasons may help you decide.

A Quality Website Is Vital to Small Businesses – 5 Reasons!

Increase in customers

Times.com revealed that the internet is used by more than 3 billion people. Having an internet address means that your business is open for viewing to these people. This also means that people who are curious about your services can satisfy this curiosity from the comfort of their homes.

The internet is such a small village that people stumble upon sites they did not plan to. So, apart from people with the pre-planned aim to visit your website, there is a nice bonus of the probability of people stumbling upon your site as well! You now have the choice to cut down partially or fully on the amount you spend on brochures. The internet does that job easier and faster.

Business value and reputation

These days, businesses of high standards will not partner with businesses they feel have no prospects or future. One of the first questions you will be asked as a business owner is about your website address. Having a website is also an added advantage to increase your chance of securing a business loan – reputation! Look at it this way: a website is an investment. Any business owner who makes such an investment must be pretty serious about their business. That is the mindset to acquire prospective clients and partners.

Nonstop service

The great thing about having a quality website is that it has endless possibilities that spice up business functionalities. With a website, you can have an auto-reply bot that replies customers’ inquiries, complaints, and whatnots. This is a great way to get feedback from your customers as well! All these can happen while you are not even online. Customers are able to place orders and are able to leave reviews of your products and services thereby encouraging others to patronize you.

Marketing at its best

The internet remains the best way to market. Perhaps you have heard of digital marketing? Digital [online] marketing includes affiliate marketing, PPC advertisements, just to mention a few – all done via the internet at low cost. These are methods through which you can publicize your business through your website. With the help of links, you can inform people about and direct people to your website.

Introduction of new ideas

You are most likely not the only person with a business website that offers the services you do. This means that there are ideas which they have that you do not. With a friendly-visit to other people’s websites, you can gain ideas that can help your business grow. You will also be helping people who want to use your ideas to grow their businesses.

The great thing is that this alone can open doors to other income for you. Not only will you have a means of communicating your views and ideas, you will also be making money from it.

The advantages of having a website spread far beyond these five. However, these alone are reasons you should get your business a website now. There are a whole lot of opportunities available for small businesses. Quite a number of opportunities exist for small businesses. And with a website, you can get them quite easily.

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7 Proven Elements That Make a Local Business Website

Every business set off with an idea, a thought, and an action to make an effective utilization of a business idea. To mount a hill, strength is needed as well as a website needs visitors and visitors also require websites to access their needs. Effective and efficient local business website is a core strength that makes every successful website; increase prospective visitors and build authority for massive conversions.

However, a local business website varies in regards to the purpose in which each website was built to attain and how fast to meet up the set goals. Whether you are in need of a local business website or already operating one, there are some elements a website must have so to convert visitors to customers and customers to sales.

Enhance your local business website today with these 7 proven elements that work!

7 Basic Elements That any Local Business Website must consider

 

1. Short and Simple Website Address

The part of fish hook pin tactics of the longer your hook pin, the higher your chances of catching fish does work here but the sharper and targeted your hook pin is, the higher your chances of catching fish. Always try to keep the focus on a unique way to make your business website address short and simple which an average prospective customer will easily remember.

Short website addresses are more easily to get ranked on Search Engines especially on Google compares to the acronyms and abbreviated address. Also, always ensure that you choose and register your proposed local business website with one of the popular extensions; .com, .co.uk, .com.au and etc.

2. Responsive Design and Layouts

An average time a prospective customer expected your business website to load up is just 3 seconds, anything above that is simply a turnoff. Your website design and layouts play a vital role in presenting your brand image in a colourful way to the prospective visitors. Local business website deserves a professional handling so to ensure brand authority building and set your business up for massive conversions.

3. Effective Navigation

Almost all prospective customers have one or two schedules for their time and will not feel comfortable navigating through all the pages and products on your local business website. You need to provide a reliable and effective search tool on your website which will easily show and reflect whatever they’re searching for in no time.

4. Search Engine Optimization

SEO is one of the significant determinants of a website’s presence or disappearance. Every business owner talks about SEO but unfortunately, it’s a few of business owners that have the proper and underlying knowledge of SEO works. The same condition applies to website designers, always ensure that you hire a professional website designer who doesn’t only rely on Yoast SEO plugin for your website optimization but also possess the hidden hacks to get your website optimized in a short period of time.

5. Mobile Friendly

With the recent research which shows that over 37% of people own a smartphone worldwide, every local business website must make mobile-friendly design an obligation for their business success. Today, if you really want to sporadically elevate your profit margin and experience more conversions, your local business website must be responsive and mobile-friendly.

6. Social Networks connectivity

Social media presence is a must for every business that is striving to get noticed online today. Majority of prospective customers verify business website through social media and will be more pleased to transact with a company that has a solid social media presence compares to those businesses with none. Now business profile on social media networks like Facebook, Twitter and Instagram are as crucial as hosting your website. Ensure your local business website is properly integrated with social media networks so your prospective customers could easily get in touch with you.

7. Efficient Security

There are several hackers on the Internet who strive endlessly to hijack any website which wasn’t built on a solid security and you could understand what this may cause your business goals. A custom, strong and a professionally built business website is your best bet for an effective and excellent security strength.

To get your local business website lives long online, you need to hire a professional website designer who has an in-depth and underlying knowledge of the elements that make a local business website prospers online.

From representing your business goals in the designs and images, approach your website from a business point of view, understanding who your targeted audience is, what designs and images prospective visitors would emotionally connect with.

Business websites are categorized into two: one which attracts persuades and connects with customers and the ones that are filled up with flashy and clumsy designs.

Top 10 Free SEO Tools

As we all may know, Search Engine Optimisation (SEO) is the investment with safer and more profitable ROI (return on investment) within a good Online Marketing Strategy.

That’s why now we want to share 10 of our favourite SEO tools that you can use for FREE!

List of SEO Free Tools

1. SEOquake

This Chrome extension is a tool that allows us to make an OnPage analysis of both a web page and the results in the SERP (Search Engine Result Page) which is the results page that offers us google when we make a query. It gives very useful internal information such as: Meta Descriptions, Titles, Density of keywords and external links. It connects to Google, Alexa, Bing and SEMrush databases, which makes this data quite reliable.

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2. First Site Guide

A relatively new tool which offers an internal analysis of a Web site as a Diagnostic. Apart from the information that SEOquake gives us, it offers us additional information such as the Main Domain Authority and the internal page that we analyze, as well as information about the server, technologies used by the web, and an estimate of the traffic. Although the data is not 100% accurate, it is worth taking as a reference the results to Optimize our Website or WordPress for SEO.

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3. Google Search Console

A free and essential SEO tool for the ranking a Website. It is necessary to link the Website to a Google Search Console via a Gmail account and confirm ownership of the site. It will give us a lot of information and advice for optimizing our website through a constant monitorisation, detecting errors such as: Pages 404 (not found), Usability problems in Mobile and Desktop, Keywords for which we are positioning. We can also send the Sitemap of our Web so Google can “understand” our page better and we can also delete URLs which we are not interested in showing on the SERP, among other features.

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4. Ubersuggest

An ideal SEO tool for the generation of content since it offers us a list of related keywords based on a “seed” keyword we query for. It’s great for generating ideas for blog articles.

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5. Keywords Everywhere

One of our favourite SEO tools, since it gives us the number of estimated searches per month of a keyword. It works as a Chrome Plugin; The data gets “inserted” into the search results of Google, Bing, YouTube, Amazon, Ubersuggest, among others platforms. With its help, we would be able to know if including certain words in our content could have a greater or lesser impact on search engines, it is like applying  “reverse engineering SEO”.

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6. Copyscape

This SEO tool deals with duplicated content (a really bad SEO signal). If we usually hire editors for our articles, this tool will help us not to be tricked, as it is responsible for telling us if the content offered is duplicated elsewhere. We can also audit our own content, and make sure there are no clones somewhere.

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7. Google Trends

A well-known Google SEO tool that gives us information search trends of a certain keyword. We can break it down by Country and even by City in a time range going back to January 2004. Ideal for analyzing trends in seasonal businesses.

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8. Screaming Frog

Another of our favourite SEO tools. It offers us an exhaustive OnPage analysis of a Website, it gives us an extensive report of our Web analyzing of each URL: title, meta description, goals, headers (h1-h6), internal and external links. It is quite accurate and ideal to get a report on the architecture of a Website. We can analyze up to 500 URLs with its free version.

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9. Google Speed Insights

The speed of a Website is one of the 200 factors of SEO that we must take into account when ranking a Website. This tool will give us a speed report in Desktop and Mobile so that we can optimize our web according to the recommendations, usually, it throws errors about optimisation of images, server reand/orand / or Javascript – HTML not compressed correctly.

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10. Structured Data Testing Tool

This SEO tool checks a website and offers a diagnosis of how well we are using Rich Snippets or Rich Snippets that Google recommends using in Web pages to “enrich” their results. More information on this topic in this link.

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5 Key Benefits of SEO

Today it is difficult to find business owners that are not aware of the effectiveness of the  Search Engine Optimisation (SEO). It has become as the most widely used in the Online Marketing Strategy in the latest years. SEO is the most effective and sustainable way of doing Internet Marketing for Small Business.

Of course, there are more than 5 key benefits of SEO, however, we will be outlining 5 just to show you how beneficial will be applying  SEO to your Company Website.

1. SEO will Improve Your Website Traffic

The top positions on the Search Engine Result Page (SERP) receive more than 60% of the clicks and impressions. So ranking in those positions can increase dramatically your website visits and also increase the probability of landing a new potential client.

It is important to mention that there are around 200 factors that Google takes in account when listing a Website on the first positions (being: user experience, mobile-friendly two of them), therefore, your website will need to be optimised internally and externally to be semantically relevant to appear on the top results.

2. SEO will keep you ROI on Track

SEO can provide trackable results on your Investment. One of the beauties of SEO is that you can get reports of any aspect of an SEO campaign from traffic to conversions or sells if we are dealing with an e-commerce Website. We can set goals and track them weekly, monthly or quarterly depending on your niche and the keywords you are trying to rank for and track their conversion rate.

3. SEO will improve Your Brand Awareness

People usually “trust” on Google’s results. They unconsciously understand that the first positions belong to trusted brands or companies and the all “other” results will come after them. SEO is a great way to do Branding for your Company, Service or Product, it will give the credibility your business needs.

4. SEO is a Permanent Thing

Unlike the PPC (Pay per Click) model, applying the right SEO techniques to your website the result will be permanent and very difficult to beat by your competitors. PPC will work just as long as you are paying, Organic SEO will work on permanent bases.

5. SEO is cheaper than PPC

Applying Organic SEO to your Website will be way cheaper than PPC (Adwords or other PPC Programs) With an upfront investment and some time your Website will rank for the keywords your customers are looking for in a natural way, saving you money in the long term and setting your company apart from those, sometimes annoying Ads we see everywhere.